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For private hospital groups
HospitalWaits patients aren't casually browsing. They have a specific NHS waiting time, a specific specialty, and they're actively deciding what to do next. Sponsored placements put your brand in front of them with full UTM attribution + strict disclosure standards.
Standard paid-search traffic for "private hospital" is top-of-funnel. Our visitors are bottom-of-funnel: they know they want a specialist; they're choosing between providers.
We publish what we actually deliver before we discuss price, because you will measure it anyway and we would rather you measured it from us.
Across all 42 editorial listings, outbound provider clicks run at roughly 50–85 per monthin total — about 1–2 per listing. The busiest single specialty (trauma & orthopaedics) accounts for around 16 of them. Those are measured, de-duplicated, bot-filtered figures from our own database, not projections.
Traffic is roughly 28,000 pageviews a month and growing quickly — it was a few hundred in mid-June — but we would rather quote you today’s numbers than a trajectory.
So there is no rate card. At this volume a per-specialty monthly retainer would be poor value for you, and we would rather build something honest than sell you something that does not pay back. If you want to talk about a referral-based arrangement, or about what the demand data shows for your specialties and regions, get in touch and we will start from the measured numbers above.
HospitalWaits is medically informed, independent editorial. We accept sponsorship because qualified-attention monetisation is how we sustain free patient access. We protect our editorial trust because that's what makes the inventory valuable in the first place.
Contract signed
A written agreement covering placement, labelling and reporting, drafted per deal. We do not have a standard template yet.
Sponsored listings live
A labelled card below the organic results on the pages we agree, with a mandatory 'Sponsored' badge and footer disclosure. Built to order — no sponsored placement is live today.
First UTM-tracked clicks
UTM-tagged outbound URLs configured to your enquiry funnel. First click data flowing.
First weekly attribution report
Email with click counts by brand, monthly. We hold no geographic data on clicks, so we cannot break them down by region. You map clicks → enquiries on your CRM side.
Monthly performance review
30-min call: what's working, what isn't, optimisation ideas. Mustafa runs the call alongside your marketing team.
There is no rate card, and at these volumes a monthly retainer would be poor value for you. Tell us the specialties and regions you care about and we will start from the measured numbers above.
Direct to mustafa@doctor-data.co.uk — replies within 1 working day.
For NHS Integrated Care Boards
Strategy-team subscription tier — bulk trust benchmarking + custom reports.
Sponsorship policy
Disclosure standards, what we won't do, how rankings stay independent of paid placement.
Editorial policy
Source-citation, correction process, who reviews every article and listing.
For journalists
Press kit, headline figures, quote-ready stats from the latest NHS RTT release.