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For private hospitals and clinics
HospitalWaits compares NHS waiting times hospital by hospital, by specialty and for common procedures. A sponsored listing can put your hospital in a labelled box below the NHS results on postcode searches, procedure pages and national rankings, and we count the clicks it gets.
People use the site to look up the NHS wait for a particular specialty, procedure or diagnostic test, and to compare hospitals.
Correction, 2 November 2026: this page used to say our free listings were clicked through 472 times in the 30 days to 11 October, with bot-flagged clicks left out. A check of our hosting provider's logs on 28 October found that more than nine in ten of the clicks we could trace came from internet addresses outside the UK. We judge them to be automated traffic our filter missed, so we have removed the figure.
We stopped the free listings on 13 October 2026: a private provider's self-pay listing now appears only as a paid placement, labelled Sponsored. None is on the site yet.
Your card sits in a separate, labelled box below the NHS results. It can appear on three kinds of page: a postcode search for a specialty or a diagnostic test, a procedure page such as hip replacement, and the national ranking for a specialty.
The box appears only when the NHS is missing its waiting-time standard: fewer than 92% of the list waiting under 18 weeks so far, or for a diagnostic test, fewer than 99% waiting under six weeks. On a postcode search, every hospital the search finds has to miss it. On procedure pages and national rankings, the test is England's figure for the specialty in the latest month, at the providers that submitted data that month.
A card shows only on pages it fits: its specialty has to match the page, and where the page is about a particular condition, the listing has to match that condition too. Up to three cards share the box. On a postcode search for a specialty, the nearest hospitals come first and any more than 50 miles away are left out. The box never appears on a procedure page about a condition that can be an emergency, such as chest pain.
HospitalWaits is medically informed, independent editorial. We accept sponsorship so that the site can stay free for patients. No sponsor can change the rankings or the data, and that independence is what makes a placement here worth having.
Contract signed
A written agreement covering placement, labelling and reporting, drawn up for your deal.
Sponsored listings live
Your card starts appearing on the pages described above, with a mandatory 'Sponsored' badge and footer disclosure.
First UTM-tracked clicks
Each link on your card goes to the page you choose and carries UTM tags, so the clicks also show in your own analytics.
First attribution report
The clicks on each of your listings (a listing is one procedure, at one hospital or across your sites), the kind of page each came from (a postcode search, a procedure page or a national ranking) and where your card sat in the box. Our click log records nothing about where the person clicking is. Our hosting provider's request logs, which can be searched for about five weeks, record each request's internet address and the country it comes from: that is how we checked the click figure corrected above. You match clicks to enquiries in your own CRM.
Monthly performance review
30-min call: what's working, what isn't, optimisation ideas. Mustafa runs the call alongside your marketing team.
Prices are agreed per deal. Tell us the specialties and regions you care about, and we will go through what the site's search data shows for them.
Or email mustafa@doctor-data.co.uk — replies within 1 working day.
For NHS Integrated Care Boards
Strategy-team subscription tier — bulk trust benchmarking + custom reports.
Sponsorship policy
Disclosure standards, what we won't do, how rankings stay independent of paid placement.
Editorial policy
Source-citation, correction process, who reviews every article and listing.
For journalists
Press kit, headline figures, quote-ready stats from the latest NHS RTT release.